Our "vet H.E.R. an" branding serves as a unifying and easy to reference guide for all sisters, future members and supporters.  Its simplicity facilitates a rapid understanding of the mission and vision of the sorority as a whole. 

The logo is a reminder that women have been distinctly front and center in each major U.S. conflict, we emphasize the letters H.E.R. embedded in the heart of the word “Veteran.” 

Each letter of the H.E.R. abbreviation represents a major LBA focus:

– H represents our goals for improving veteran health; that all veterans mental, physical and spiritual health might be made better each day through our efforts. 

- E represents education – may we diligently work to ensure our members achieve personal and professional enrichment and that we continue to mentor our children and our youth - the future leaders of our org and our country. 

- R represents responsibility – specifically our call to civic responsibilities in our local and national communities; this includes community service as well as in sharing our experience to advocate for veteran needs with our elected and appointed officials.